Geske
German Beauty Tech
Client:
Geske
Year:
2025
Type:
Digital Design
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Branding
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Strategy
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Beauty Tech that redefines at-home skincare through science-led, technology-enabled devices that make advanced beauty accessible to everyday consumers. Blending engineering, AI personalization, and award-winning design, we modernize how people care for their skin—and beyond.
Project Description
GESKE German Beauty Tech is widely recognized for bringing science-based, tech-enabled skincare devices to everyday consumers, blending German engineering, AI personalization, and award-winning product design to modernize at-home beauty routines. With nearly 200 international design, innovation, and beauty awards, GESKE is undoubtedly the most awarded beauty company worldwide.
Neutra had the unique opportunity to support GESKE's multi-awarded design team in selected phases of their innovative product developments to create high-tech skincare devices and solutions that bring professional-grade beauty treatments into the home.
An intensive co-creation process with the GESKE design team and GESKE dermatologists led to a range of 480+ beauty devices available in over 130 countries that use advanced technologies - such as LED light, sonic pulsations, micro-needling, instant warming/cooling technology, and other proprietary tech - to address common skincare concerns like fine lines, puffiness, texture, dark circles, and impurities, providing professional results at home.
